Waterfront Brands Launches Comprehensive Rhino Marine Systems Dock Portfolio

Fergus Falls, MN — [October 27, 2025] — Waterfront Brands, the leading provider of premium waterfront equipment and solutions, proudly introduces the next evolution of Rhino Marine Systems — building on over 40 years of proven performance to become a comprehensive dock brand engineered for strength, versatility, and enduring reliability in every waterfront environment. 

With more than 40 years of proven performance across residential, commercial, and marina applications, Rhino Marine Systems has evolved from a trusted dock line into a fully realized brand built to meet the diverse demands of today’s waterfronts. As part of the Waterfront Brands portfolio —home to industry leaders such as ShoreMaster, HydroHoist, Neptune Boat Lifts, PolyDock Products, and Tide Tamer—Rhino Marine Systems continues to build on its legacy of customer trust, delivering solutions that elevate every waterfront experience. 

“Rhino has always been synonymous with strength,” said Corey Duke, CEO of Waterfront Brands. “Now, we’re building on that legacy with a complete lineup of aluminum and steel dock systems engineered to perform in any environment—from calm inland lakes to challenging coastal conditions. Rhino Marine Systems represents the next generation of premium dock solutions, purpose-built for every waterfront.” 

A Full Suite of Dock Solutions 

Rhino Marine Systems debuts with a comprehensive lineup of dock models engineered for unmatched durability, modularity, and low-maintenance performance — offering the right solution for every waterfront setting: 

• Rhino F5: A lightweight, 5-inch aluminum channel frame ideal for residential waterfronts. 

• Rhino X7: A coastal-ready, 7-inch tubular aluminum frame engineered to meet the industry’s strictest standards. 

• Rhino M10: A robust, 10.25-inch aluminum channel dock built for large residential and light commercial applications. 

• Rhino M11: A heavy-duty, 10.75-inch tubular aluminum dock built to perform in marinas and demanding water conditions. 

• Rhino Steel: A 12-inch galvanized steel truss dock designed for exceptional strength on freshwater lakes and rivers. 

  
  

Rhino Marine Systems are available in fixed or floating configurations and support custom designs, Signature Builds, and regional adaptations — empowering dealers, contractors, and property owners to create dock systems tailored to their exact needs. 

Built Tough. Built Beautiful. Built to Last. 

Engineered with modular construction, streamlined installation, and customer-driven design, Rhino Marine Systems empowers waterfront property owners to build smarter, stronger, and more adaptable docks across North America and beyond. Backed by the strength of Waterfront Brands—the world’s leading provider of waterfront solutions—Rhino customers enjoy unified service, comprehensive warranty support, and access to a complete ecosystem of docks, lifts, and accessories designed to work together seamlessly. 

“This launch represents the unification of strength, scalability, and design excellence under a single name,” said Keisha Spicer, Director of Portfolio Development at Waterfront Brands. “Rhino Marine Systems is more than a dock line — it’s a global platform engineered to evolve with our customers and the diverse waterfronts they serve.” 

See Rhino Marine Systems at the Fort Lauderdale International Boat Show 

Rhino Marine Systems will make its official debut at the Fort Lauderdale International Boat Show, where the company will showcase the all-new M11 aluminum dock — a flagship example of Rhino’s strength, versatility, and innovation in dock design.